Fiat, a carmaker that knows a thing or two about nifty little cars, has joined forces with Conde Nast, a publishing company that knows a little something about glossy hipness, to create a car that will have preppy trendsetters peeing in their boat shoes across the grand globe of ours: the limited-edition Fiat 500c GQ edition.
The limited-edition ride is more than just a sweater around a neck, it is performance machine featuring a 1.4-liter MultiAir Turbo engine. Speaking about the fine vehicle, Jason Stoicevich, Head of FIAT Brand for North America, Chrysler Group LLC, said:
“The new Fiat 500c GQ Edition showcases the design talents of the FIAT brand and the inspiration of the style authority of GQ, to highlight how the brand continues to push the envelope when it comes to lifestyle partnerships with like-minded brands. The FIAT brand created a limited-production edition with custom appointments that reflect an individual who always looks sharp, lives smart and finds freedom through the precision and turbocharged power of a driver’s car.”
The magazine side of the equation is equally thrilled about the limited-edition car. “This partnership represents what Conde Nast does best – innovative and strategic custom solutions designed to engage our audience of super-influencers,” said Lou Cona, President of the Conde Nast Media Group and Chief Revenue Officer, Conde Nast
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