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Home / News / FIAT Teams up with Conde Nast to Create Limited-Edition Fiat 500c GQ Edition

 

Fiat-500-GQ-Edition

Fiat, a carmaker that knows a thing or two about nifty little cars, has joined forces with Conde Nast, a publishing company that knows a little something about glossy hipness, to create a car that will have preppy trendsetters peeing in their boat shoes across the grand globe of ours: the limited-edition Fiat 500c GQ edition.

The limited-edition ride is more than just a sweater around a neck, it is performance machine featuring a 1.4-liter MultiAir Turbo engine. Speaking about the fine vehicle, Jason Stoicevich, Head of FIAT Brand for North America, Chrysler Group LLC, said:

“The new Fiat 500c GQ Edition showcases the design talents of the FIAT brand and the inspiration of the style authority of GQ, to highlight how the brand continues to push the envelope when it comes to lifestyle partnerships with like-minded brands. The FIAT brand created a limited-production edition with custom appointments that reflect an individual who always looks sharp, lives smart and finds freedom through the precision and turbocharged power of a driver’s car.”

The magazine side of the equation is equally thrilled about the limited-edition car. “This partnership represents what Conde Nast does best – innovative and strategic custom solutions designed to engage our audience of super-influencers,” said Lou Cona, President of the Conde Nast Media Group and Chief Revenue Officer, Conde Nast

Read more:
http://www.theautochannel.com/news/2013/08/19/089051-fiat-brand-partners-with-conde-nast-for-limited-edition-fiat.html

 

About the author: Andrew Greene

 

Now playing the role of grumpy old man in the foothills of Northern California’s Gold Country, Andrew has had a life-long love affair with vehicles of all sorts, from the bicycle he pedaled across the continent in 1991 to the armored personnel carriers he drove in the Army to the bamboo rafts, elephants, motorcycle taxis, ferries and buses he traveled by during the 13 years he lived and worked in South East Asia. Always eager to learn more about how the people of the world get from here to there in their day-today lives, he, a professional journalist, has been covering the vehicle industry for years.

 

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