Just one year after deciding to stop advertising during the Super Bowl, Chevrolet has announced that it is returning to the television for Super Bowl XLVIII to participate in an event that millions of eyes watch just for the commercials.
Former General Motor global marketing director Joel Ewanick made a number of surprising marketing moves before he was forced out in July 2012 to include an expensive marketing campaign tied to European soccer and stopping the advertising of GM on Facebook and during the Super Bowl.
Talking about the return to the biggest advertising stage in America, Tim Mahoney, Chevrolet’s Global Chief Marketing Officer last February, said, “The timing of Super Bowl XLVIII lines up perfectly with our aggressive car and truck launch plans. The Super Bowl is a great stage for showcasing the Chevrolet brand and our newest cars and trucks.”
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