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Although the auto industry is in the midst of a resurgence within the U.S., with current projections saying that 16 million cars and light trucks will be sold in America this year, the most in seven years, there are at least two car companies that will give up the ghost within five years if they don’t get things turned around.

Suzuki is headed for the exit. Dang, the Japanese carmaker has already left America after having had sold cars here for 30-something years. Now, Suzuki is focusing on selling its low-price, compact cars in its home market. However, there it has to battle Honda and Toyota, which could be its last battle ever.

Surprising to many, Jaguar may soon die as well. Already, sales of new Jags in the U.S. is at around 16,700 units a year, well down from the 61,204 that were sold just 10 years ago. Industry observers say the auto company’s problem lays with its ongoing reputation of making cars that are not dependable. Clearly, something is wrong at Jaguar.


About the author: Andrew Greene


Now playing the role of grumpy old man in the foothills of Northern California’s Gold Country, Andrew has had a life-long love affair with vehicles of all sorts, from the bicycle he pedaled across the continent in 1991 to the armored personnel carriers he drove in the Army to the bamboo rafts, elephants, motorcycle taxis, ferries and buses he traveled by during the 13 years he lived and worked in South East Asia. Always eager to learn more about how the people of the world get from here to there in their day-today lives, he, a professional journalist, has been covering the vehicle industry for years.


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