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Home / News / Mercedes Lowers the Price Barrier with its New CLA Compact

 

2014 Mercedes CLA

Mercedes-Benz knows just where to scratch Americans where they itch:  the wallet. The German automaker sold 2,300 of its new CLA compact the first week they were available in America. If this pace keeps up, the sub-$30,000 luxury sedan will soon be the top selling Mercedes in the U.S.

The carmaker’s rivals seem to have little chance against the CLA. The BMW 1-series, the closest rival to the CLA, starts at $31,000 and moved just 468 cars last month in the U.S., more than a nine percent drop.

Industry observers have been impressed with the new CLA. “We weren’t sure how luxury buyers would react. Through one week, it looks like they’re scooping it up,” said Alec Gutierrez, a Kelley Blue Book analyst.

 

About the author: Andrew Greene

 

Now playing the role of grumpy old man in the foothills of Northern California’s Gold Country, Andrew has had a life-long love affair with vehicles of all sorts, from the bicycle he pedaled across the continent in 1991 to the armored personnel carriers he drove in the Army to the bamboo rafts, elephants, motorcycle taxis, ferries and buses he traveled by during the 13 years he lived and worked in South East Asia. Always eager to learn more about how the people of the world get from here to there in their day-today lives, he, a professional journalist, has been covering the vehicle industry for years.

 

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