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Home / History / Chevyota: GM Makes Toyota Sell its Cavalier in Japan 19 Years Ago



It was 19 years ago this November 19 that General Motors inked a deal with Toyota to sell the American carmaker’s Chevrolet Cavalier as a Toyota in the faraway nation. This unholy alliance was forced upon Toyota by American carmakers and their bought politicians who threatened Japanese automakers with trade sanctions.

Though the Japanese automaker had agreed to sell 20,000 Cavaliers a year in its home nation, it never was able to sell more than 12 grand despite offering a tsunami of incentives to buy. In the end, the deal was done in by GM’s inability to change a large car that was made for right-handed driving and was costlier and less efficient than its competition into something that its target customer wanted to drive.

[Image Credit:  Public Domain]


About the author: Andrew Greene


Now playing the role of grumpy old man in the foothills of Northern California’s Gold Country, Andrew has had a life-long love affair with vehicles of all sorts, from the bicycle he pedaled across the continent in 1991 to the armored personnel carriers he drove in the Army to the bamboo rafts, elephants, motorcycle taxis, ferries and buses he traveled by during the 13 years he lived and worked in South East Asia. Always eager to learn more about how the people of the world get from here to there in their day-today lives, he, a professional journalist, has been covering the vehicle industry for years.


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