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Fisker Automotive is planning on hitching its broken trailer to a deep-pocketed sugar daddy. Talking about the startup’s hunt for its proverbial white whale, Fisker CEO, Tony Posawatz, said, “We are absolutely committed to making this company win longer term, and the history of smaller companies living on their own in the automotive business is not stellar. We are not going to go it alone.”

Posawatz, the former Chevy Volt chief engineer, added that Fisker was already working a trio of possible deals.

There is no doubt that Posawatz and Fisker are facing quite a challenge. Though the various Fisker electric cars have all been visually stunning, they have yet to sell at anywhere near the rate they must if Fisker is to survive. Compounding their problems are a few high-profile breakdowns, including the one that died on Consumer Reports’ testing track, and the recent bankruptcy of their battery supplier, batter maker A123.


About the author: Andrew Greene


Now playing the role of grumpy old man in the foothills of Northern California’s Gold Country, Andrew has had a life-long love affair with vehicles of all sorts, from the bicycle he pedaled across the continent in 1991 to the armored personnel carriers he drove in the Army to the bamboo rafts, elephants, motorcycle taxis, ferries and buses he traveled by during the 13 years he lived and worked in South East Asia. Always eager to learn more about how the people of the world get from here to there in their day-today lives, he, a professional journalist, has been covering the vehicle industry for years.


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