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Hoping to do to Infiniti what Martha Stewart did to J.C. Penney, Red Bull Racing has paired with the near luxury brand.

The reigning world-champion F1 team, Red Bull Racing, is a corporate partner of Infiniti’s having received something in the neighborhood of $250 million in sponsorship money from the Nissan brand within the last two years.

Now, Infiniti says that it is going to turn to Red Bull’s engineers and test drivers as it designs and puts together its next line of Infiniti Performance Line (IPL) models. The first spawn born from this collaboration will be the soon-to-be-released Q50 IPL sports sedan.

Of course it is easy to be cynical about such relationships. After all, how many of us weren’t burnt by that Kingsford and Ford Pinto marriage from the 70s? However, Infiniti and Red Bull Racing assure us that they are not just make cars onto which they can slap a Red Bull label. They say they are going for honest collaboration that results in products that of which all can be proud.


About the author: Andrew Greene


Now playing the role of grumpy old man in the foothills of Northern California’s Gold Country, Andrew has had a life-long love affair with vehicles of all sorts, from the bicycle he pedaled across the continent in 1991 to the armored personnel carriers he drove in the Army to the bamboo rafts, elephants, motorcycle taxis, ferries and buses he traveled by during the 13 years he lived and worked in South East Asia. Always eager to learn more about how the people of the world get from here to there in their day-today lives, he, a professional journalist, has been covering the vehicle industry for years.


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